6 MISTAKES TO AVOID IN UI UX DESIGN
Having a great UI UX design is essential for every business. It can lead the users through the online platform, be it a website or an app. An outstanding UI UX design can help you turn your visitors into potential leads. This way, it can boost your conversions. The way it can benefit you immensely, even a single mistake can cause huge losses. If your UI UX disappoints your users, your bounce rate will also be increased. That’s why you should take special care of UI UX design. While hiring an experienced web development company, you can ensure a flawless user interface. Have a look at seven mistakes that you need to avoid while working in your user interface and user experience.
6 Mistakes That Spoil UI UX Design
1. Confusing Navigation
How to distinguish a good UX design from the bad one? A good one will always be immediate, intuitively clear, and it will make everything work smoothly without any hassles. For instance, users are not required to think about which buttons are clickable and which ones are not. They do not need to think about how hovering works.
If the navigation of your website confuses your visitors, they may discard your website and switch to your peers. Therefore, you should always take special care of your navigation. It must not mislead your visitors; rather, it should encourage your visitors to be turned into your potential clients.
2. Non-Consistent & Excessive Style
A mismatch of fonts, colours, and elements can affect your user interface and experience. Some designers love experimenting with fonts and colours to make their creations out-of-the-box. But it may not always bring positive results. Sometimes, it may confuse the customers. People look for consistency. They carefully go through the details, such as property formatted text, uniformity of colour schemes, etc. While designing the interface, the designers should also consider these details instead of overloading the interface with excessive use of fonts, colours, and elements.
When it comes to mobile UI design, you must opt for coherent and minimalistic solutions. Overloading a user’s cognition affects the user experience and sales. You should intend to offer the content and the features your target audiences are looking for.
3. Working With Fonts
Fonts and styles must be consistent. You would be surprised to know that typography constitutes 95% of web design. Wrong typography can cause the loss of 12%-20% of potential customers. If you optimize the typography, readability, usability, and accessibility will be optimized. You should always avoid low contrast text and elements. They may look trendy, but people find it difficult to share. Testing contrast is mandatory and you can use some tools including Colourable, Contrast, and Wave.
Renowned web development services always avoid the following issues:
- Low website load speed
- Long or “zig-zag” forms
- Something that looks like an ad
- Scroll hijacking
- Multiple customised icons
- Confusing buttons
- Whitespaces
- Small clickable areas
- Bad registration
- Dull 404 pages
4. Excessive Functionalities
Do you know that your website can create an amazing impact? Yes, it is true. All you need is a visually compelling and consistent website. Many people think that overburdening a website with multiple functions can help them get better conversions. This is far away from reality. Keeping minimal functions, which are essential, is all you need. You should always narrow down your list of functionalities. You should always implement those functionalities without which your goals will not be fulfilled. Choosing an experienced web development company can help you implement the right functions.
5. Responsiveness
Even in 2021, many websites are still not responsive. It is important for your website to look great and load fast across all screen sizes. You should not forget to optimize you’re the loading speed of your website.
Google does not crawl a website that is not responsive. Therefore, you should always look for responsive websites.
6. High-Quality Content
Great web design starts with content. It is the most important part of the website. If you haven’t mapped out the content, you should keep the website design on hold. It is always good to prepare quality content before designing the website. The website should be designed as per the content.
In most cases, some common content-related issues are detected, such as:
- Excessive text without a solid hierarchy of information
- Not responding to the users’ questions
- Complex language
- Spelling errors
- Content that is not engaging
A Final Takeaway
When you are all set to take your business to the next level, you should focus on the UI UX of your website. It will determine the success of your website. If you are a newbie and have the least idea about what to do and what should be avoided, you need to look for trusted web development services. Nowadays, many companies are coming into existence and claiming themselves to be the best. Many of them are fake. That’s why you should choose the right company and do research work before hiring them.