MAGENTO DEVELOPMENT COMPANY – BEST FEATURES OF THE MAGENTO ECOMMERCE EDITION
The e-commerce retail industry is booming. If you are planning to enter this sector, then you should be ready for a highly competitive environment. To successfully tackle the competition, you must invest in the best e-commerce platform. Magento’s e-commerce platform is extremely popular as it offers you a range of benefits that makes managing your e-commerce retail smoother.
You should contact a reputed Magento development company, and hire their services to build an e-commerce platform. Magento commerce edition has some powerful feature that makes it the perfect platform for the unique requirements of both small and big enterprises. In this article, we will share with you some amazing feature of this platform that makes it perfect for building an advanced e-commerce website.
7 Powerful Features of Magento Ecommerce Platform
Here is a list of 7 amazing features of the Magento e-commerce platform that could take your e-commerce website to the next level.
- Analytics and Reporting
One of the most important elements for the success of an e-commerce website is how accurate is its analytics and reporting feature. In this, Magento shines, as it provides Google Analytics support. You can also access various reports that include the following:
1). Tax report.
2). Sales report.
3). Best viewed products report.
4). Low stock report.
5). The best-viewed products report.
6). Abandoned shopping cart report.
7). Best purchased products report.
8). Product reviews report.
9). Coupon usage report.
10). Search terms report.
11). Total sales invoiced report.
- Fully Optimized for Mobile Viewing
The Magento development company can easily use the powerful framework of Magento along with a range of plug-ins to create a mobile-friendly e-commerce website that can easily load on smartphones. As Google favours those websites that are mobile-friendly, it will help in improving the ranking of your e-commerce website on a search engine result page.
- Product Browsing
Magento offers several features like stock availability, product wish list, zoom in and zoom out, show pricing, multiple images, and many more that can enhance the browsing experience of the customer. The amazing shopping experience will help you to attract new customers and also ensure the continued loyalty of your existing customers.
- Easily SEO Optimized
Magento e-commerce edition also offers efficient management of your page traffic, landing pages, indexing, finding and removing plagiarized content, and many more. This ensures that your e-commerce website is fully optimized for the search engine. If you follow all the SEO nuggets that this platform offers you, then it will help you to get a higher SEO score, which will ensure your eCommerce website gets a higher rank.
- Catalog Management
Magento’s e-commerce platform also provides you with multiple features of catalogue management. It allows you to showcase all your virtual products along with their descriptions to attract the attention of the customers. It also allows you to edit & delete any product review, fast product creation, comprehensive inventory management, and social sharing of the products and pricing. These features are extremely important for the success of any e-commerce website.
- Easy PCI Compliance
Every payment retailer has to follow the guidelines provided by the Payment Card Industry-Data Security Standard (PCI) to ensure that the personal and payment information of its customer remain secure.
The Magento development company can leverage the inbuilt features of Magento to make PCI compliance smoother. The Magento Enterprise Edition comes with a highly secure Magento payment Bridge that has a PAS-DSS feature that removes the complicated PCI compliance need and instead uses the inbuilt Magento capabilities.
- Marketing and Promotional Tools
The Magento e-commerce platform also offers a wide range of marketing and promotional tools like cross-selling & up-selling of products, coupon code sharing, promotional pricing, new product promotion, free shipping, and many more. All of these features can help you immensely in your marketing and promotional effort.
The powerful features explained in this article show why any entrepreneur should hire a Magento development company to build his/their e-commerce platform. Magento’s e-commerce edition is simpler to use and offers you several out-of-the-box features that are needed to run an e-commerce store.