E-COMMERCE WEBSITE DEVELOPMENT COMPANY IN INDIA – HOW TO CREATE A GREAT CONTENT STRATEGY 

To engage with your target audience, you must have an effective content marketing strategy. Are you regularly posting interesting content to engage with your clients? If it is not backed by a well-thought-out strategy, then it will not show the desired results. 

You should hire an e-commerce website development company in Kolkata to create and market your e-commerce portal. Many of them have top content writers in their team who know how to create a content marketing strategy that is clear, well-defined, and has a purpose. In this article, you will learn about the steps for creating a content marketing strategy that improves your sales. 

 

Content marketing strategy tips by an e-commerce website development company in Kolkata 

Here are some well-proven steps that you have to take to stitch together the perfect content marketing strategy to boost your sales. 

 

Identify your target audience and their persona 

To create content for your potential buyers, you have to use the real data and marketing insight to create a fictionalized representation of your buyers. To create the persona of your buyers, you have to take into account the following: 

  • Demographics. 
  • Motivation. 
  • Personality. 
  • Preferred content channels. 
  • Pain points. 

Such a persona will help you to customize your content to get the best results. 

 

Choose your content 

Once the e-commerce website development company you have hired has created the fictionalized persona, the next step is creating the right kind of content specifically for it. There are multiple stages of marketing for e-commerce that includes, the awareness stage, the interest stage, and the buyer stage. You have to customize your content for each of these stages. Furthermore, make sure that your content should follow these rules: 

  • It should be within the word range of 300 to 400. 
  • Do not use plagiarized content. 
  • Make sure all the statistical data and other information you have shared our accurate. 
  • Add a lot of visuals to grab the attention of the reader. 
  • Use keywords. 
 

Choosing the right medium to distribute the content 

Once you have created the content, the next stage is to distribute it to your potential buyers. There are numerous channels for this purpose. Make sure that the medium you have chosen to distribute your content is widely used by your target audience. Some of the key mediums through which you can engage with your audience include the following: 

  • Emails. 
  • Blog posts. 
  • Social media (Instagram, Facebook, LinkedIn, YouTube, Twitter, and Pinterest). 
 

Measure the results 

Now that you have distributed your content to your target audience, you also have to check whether your strategy is giving you the results that you desire. There are several metrics that you can use to find out about the effectiveness of your content marketing strategy, like: 

  • Leads. 
  • Organic traffic. 
  • Time on-page. 
  • Conversion rate. 
  • Social shares. 
  • Backlinks. 
  • ROI. 
  • Engagement. 

Content strategy is quite dynamic, you have to fine-tune it based on the outcomes to ensure that its effectiveness improves. For this, you would need professionals working for you 24/7. Therefore, when you hire an e-commerce website development company in Kolkata, ask them to also market your e-commerce portal through a powerful and effective content marketing strategy. They can create the right strategy so that you get the desired traffic for your e-commerce website. 

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