TOP 8 ECOMMERCE DESIGN FEATURES THAT YOU MUST CONSIDER IN 2021
Your eCommerce store will remain incomplete till it discovers a way to retain and engage visitors. For this, you might want to develop an easy-to-navigate website with the help of a web development company. If your digital store can ease the buying procedure, you can witness growth in profits. In this regard, you might want specific design aspects to make the perfect interface for visitors. Users should be able to locate the information easily. Such elements will improve how they interact with the eCommerce website and provide them with a memorable experience.
Store owners can then convert their daily average visitors into loyal and lasting ones. Check out the different and significant design features for 2021.
Carousel Slides
It is a highly effective way of attracting visitors right off of the home page. You can display top-selling items and other promotions to captivate them. This feature is thus both informative and impactful. Integrating this into your online shop is not a difficult task. Moreover, you can provide visitors with prominent information as soon as they land on the homepage. Include gorgeous imagery of your SKUs that compel visitors to visit the item page and then buy them.
Search Wizard
A lot of people do not like to click on links to get to their favorite items. They just want to type the name in and locate the product instantly. Browsing through the website diminishes their purchase desire, and hence, businesses would require an advanced product finder on their site. The search wizard will scan, assess, and showcase huge volumes of related data in near real-time. Also, it will pull useful data as soon as the user starts typing. They would then see all the results for the typed search query.
Banners
Banners, especially animated ones, can capture the visitors’ attention. Most business owners incorporate them on their site’s home page usually. You can feature anything you wish, but make sure the content looks as dynamic, colourful, and bold as possible. Visually stunning and stylish banners get high visibility. The visitors will notice whatever you put up in the banner, and an appealing one can even compel them to click. Banners can help skyrocket your order placements, and hence this is amongst the top eCommerce design features of 2021.
Megamenu
While working with a Website Design Service provider, ask them to incorporate a classy mega menu that lists all your items into various categories and subcategories. It will be very useful for your visitors. They can then conveniently explore your website by just navigating further in the mega menu. This feature enhances the visitor’s user experience.
First, divide all your SKUs and then include them into the mega menu’s categories and subcategories. It will allow users to find their desired products conveniently. You can also use pictures and icons against every label in the mega menu. Also, remember to make it mobile responsive.
Newsletter Pop-Up
A newsletter is one of the effective ways to stay in touch with your loyal customers. Add a pop-up to your home page. Anyone visiting your online store will witness them as a pop-up, which will collect an email address and provide information on sales, deals, trends, and other relevant data. Newsletters are one of the most viable ways of attracting visitors to your website. Prospective customers might convert upon coming across a fantastic deal in the email. You can engage them with tips, general eCommerce news, and trivia too. Also, newsletters help you nurture the relationship with your target customer.
Wishlist
Wish lists serve to be a fantastic way of creating gift lists or shopping lists. It is a handy tool and can remind users about future purchases. They can locate the items easily later.
Let users add their preferred items to a wishlist. Also, provide them the option to share it with others on the website and social media platforms.
Product Comparison
At times, users like to compare two or more items to decide on the most suitable one for them. In such a case, contact a web development company and have a product comparison tool that simplifies your users’ dilemma and aids their decision-making process. If they can analyze various products in multiple aspects, they will understand their choices better. Let users get the finest overview of the technical details of different products. They should be able to compare along, dimensions, price, colour, weight, and much more depending on the industry.
Call-To-Action (CTA)
With a CTA, you can convince your users to take some action on your website. Put up prominent, eye-catching, and bright CTAs on your eCommerce store’s different pages, and they would involve some form of future contact. Ideally, you must include as many CTAs as possible throughout your website. A user then should not have to go to the “Contact Us” page to contact an important person in your business.
These are some crucial features that will determine how your eCommerce site performs in 2021 and beyond. Get in touch with a firm that excels in website design service, and incorporate these vital elements in your website.