5 BEST PRACTICES TO FOLLOW WHEN DESIGNING AN ECOMMERCE WEBSITE
In today’s world, it doesn’t take much time to set up an e-commerce website and launch it online. However, that may not serve the purpose of many businesses. This is because there is a huge difference between an active website and a well-optimized website. There are millions of e-commerce websites in the market, so why would people waste their time on a website that has a poor layout? Website design is one of the important factors that visitors pay attention to and use to determine the credibility of the business. So, since the design is one of the core ingredients of an e-commerce website, leading e-commerce website design companies in Kolkata to follow some best practices while designing websites. Let’s take a look at these best practices.
Top 5 Best Practices For Ecommerce Websites
What makes a great website? – Let’s check out some of the practices followed by top e-commerce website development services in Kolkata.
Home Page
The home page of your e-commerce website serves as the face of your business or brand. This page is responsible for creating the first impression in the visitor’s mind, business credibility and transparency, etc. Plus, it also, influences their decision as to whether they should transact with your business. Thus, leading e-commerce website development services in Kolkata points out that-
The home page must be eye-catching so that it is successful in engaging the visitors. A bold message, background video, great banner image are some of the ways that can make your home page interesting
It must have great content that can convey the brand message, how the brand is contributing to the field and must connect with the customers.
Responsive Design
Responsive design helps the website to adjust to different devices. Given that a major chunk of visitors accesses your website using mobiles and other devices, it is just that all the elements in your website when displayed on the screen across devices must align themselves accordingly. So that visitors don’t face problems while interacting with your website and spoils their experience.
Product Pages
It is no secret that an e-commerce website is launched to sell products. So, if your product page fails to charm your visitors, the whole purpose is wasted. Adding the right elements such as high-quality product images, call to action buttons, colour choice, and production descriptions help the product page to stand out.
Search Functionality
The key difference between shopping offline and online is the search functionality. Where offline shopping fails a customer is that he/she doesn’t always end up finding the right product instantly. While online shopping allows customers to instantly come across the products they are looking for. This is why, the mini search engine on your website which allows this, must function properly along with other filter buttons. So, the moment a visitor taps the products, the website must display the results.
E-Cart Page Design
The shopping cart page remains perpetually accessible across the website through CTA buttons. No matter in which stage the customer is in his/her buying journey, they must have access to the “view cart” button and options such as ‘delete products’, ‘apply discount codes’ and ‘check prices’ etc.
Portfolio Examples
A blueprint to designing an ecommerce website is necessary before trusting a web design company. Thus, attaching a few ecommerce website portfolio designed by Web Design Expert.
Conclusion
An E-commerce website should not be solely about displaying your product well, but also, it must be designed in such a way that it is easy for the customers to shop on your website. Thus, while designing an e-commerce website it is essential to follow some of the best practices. In this blog, we have mentioned some of the top best practices that reliable e-commerce website development services in Kolkata consider incorporating into the websites while developing and designing. So, you can follow these points to design a great website.