5 EFFECTIVE WAYS TO CONVERT WEBSITE VISITORS INTO CUSTOMERS 

A common problem that marketers, digital business owners, and sales teams face is that they do not know how to convert their visitors into customers. There are a few ways to do so and you will need the help of Kolkata-based professionals. 

Professional web development services in Kolkata follow a range of expert strategies that can help any business, even the most amazing start-ups solve this problem. Check them out below. 

 
  • Make Your Website Fast 

As per a recent case study, 51% of online users claimed that they do not purchase from a slow-loading website. Thus, your website must be fast and smooth-working. An easy way to do so is by installing a content delivery network (CDN). You may want to take professional help in this regard. 

A fast website not just earns a good Google rank but also offers a pleasant user experience. This increases your page views as well as your conversions. 

 
  • Create a Landing Page 

A landing page contains a form and aims to obtain a visitor’s information through it. You must develop the perfect landing page where your visitors can sign up for your offers. A few standard practices will aid your cause. For instance, write a detailed and actionable headline. 

You must explain the offer clearly and also, place visual emphasis on the value. A professional website development service will do this job perfectly and also take some other steps like including a relevant image and adding social sharing buttons. 

 
  • Develop Engaging Content 

A lot of website owners develop content to just obtain a rank and drive traffic from the search engines. It will not help their cause anyhow, as they need to create engaging content that will compel users to stick to their site and avail their offerings. 

You can add elements like images, videos, data, and slide presentations to your content. These will make the content more appealing and keep your visitors engaged. Apart from this, you can also encourage comments and respond to them. 

 
  • Create High Converting CTAs 

CTAs are crucial in starting the funnel that will convert your website visitors into leads. This could be “learn more”, “download an ebook” or “call now”. You can include a CTA on your landing page. When a visitor arrives there, it will ask him/her to avail your marketing offer or coupon code or whatever you are promoting. This is where you turn a visitor into a lead. 

Expert web development services in Kolkata can help with your CTA and every other aspect related to converting visitors into leads. 

 
  • Use Live Chat 

With a live chat, you can engage your website’s visitors and also increase conversions. Studies suggest a live chat can increase website conversions by 45% as you will just be offering instant customer service. 

Live chat lets you engage visitors with messaging that is fully relevant to the content that is in front of them. You can also personalize depending on whether they are returning users. 

Take the help of efficient website development services and proficiently convert your visitors into customers. 

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