THE BEGINNER’S GUIDE TO ECOMMERCE WEBSITE OPTIMIZATION
What is the most important thing for your website when you are selling your products and offering your services online? The website needs to be found easily by potential prospects or customers. By making an appearance in the topmost positions of Google’s SERPs, your website can reach out to the mass. It will be a real shame if despite having the best products, your ecommerce website remains hidden from the audience.
It is at this point where SEO comes in with a helping hand. It gives you an upper hand to rank higher in the SERPs, thereby making the website visible by the potential target. The more traffic that is there, the higher chance you have to make more conversions.
Below are the top 8 tips mentioned that will help you to optimize the eCommerce website and mark a considerable boost in your sale!
Go For Efficient Keywords
The main catch for improving the rank of your eCommerce website is to find the right keywords. The first thing to do is to do some in-depth research about the suitable keywords that will be the aptest for your desired activity. On specific niches, long-tail keywords help to make your rank higher. Moreover, the rank might be such where your competitors have not already reached. This certain kind of keywords are attractive and lucrative enough for the traffic out there (probably the kind you are looking for) and thereby mark a rise in your conversion rate. It is advisable to think in terms of user queries. People out there are quite specific in their searches and always type conversational queries when they want something. Therefore, you have to come up with keywords which will be at par with the user’s search intents.
Strategic Keywords In Anchor Text
If you want to boost your SEO, make proper use of anchor texts. The website will, of course, be filled with links directing to the pages, and the anchor must be optimized to maximize the potential. The trick is to give the anchors a natural look, but then again you can also go for strategic keywords that you want to rank. But you need to remember not to use similar keywords for all the anchor texts so as to avoid getting penalized by Google. If you have the intention to push the product pages, include major keyword links in the descriptions of the product, which in turn will guide the visitors to the same kinds of product pages.
Don’t Use Duplicate Content
The most harmful thing for an eCommerce website, duplicate content must be avoided at all costs. Since these websites deal with various product descriptions, this issue of duplicate content gets recurring at times. The descriptions are mostly provided by the seller, who has the responsibility of distributing the products to different websites. The product description displayed on the eCommerce websites might appear on other websites as well. Moreover, the category and filter options also have the chance to lead to duplicate content as the filters make way for same content just with different URLs. However, there are ways to fix this grave issue of doing away with duplicate content.
Make Way For Compelling Product Descriptions
Product descriptions, as well as, compelling headlines, need to be catchy enough so as to have a huge impact on the conversion rate. It is for this reason that you are advised against to use the manufacturer’s product descriptions. The trick is to make them unique and attractive with relevant keywords which will make them more Google friendly.
Optimize The Product Images
Any eCommerce store will mostly rely on images, which is the most triggering factor for sale. The images that you use can be highly compelling, qualitative and unique. But using fantastic images is not enough especially when you want bots to find them. Images genuinely do have a great SEO potential since the search results of Google Images is responsible for driving a lot of traffic back to the website. Be sure to fill out the ALT tag, which is the description where you add valuable and unique keywords.
Optimize The URL For Search Engine Crawls
You might not realize, but URLs are very important for your SEO. Optimize URLs have the work of helping the search engines’ bots to crawl into your website and gather a detailed knowledge about it. In fact, the website indexation can also be eased with proper URL structures. Moreover, visitors get helped by efficient URLs which give them detailed information about the page, thereby improving the experience. If an audience has good user experience, he will linger for a longer time on your website. This provides them with an additional chance of becoming a customer. Hence, you must not only consider your SEO for search engines but also in terms of user experience.
Notice If Traffic Is Converting Into Sales
Definitely, you need to increase your traffic, but changing these visits into sales is a different ball game altogether. You need to see whether the usual visitors are transforming into paid customers. You can take help of Google Analytics to analyze the traffic and spot points of improvements. Hence, you can detect where from the traffic comes, which are the devices used, who are most likely to get converted, the conversations that are generated through SEO etc.
Improve Usability
You have to make sure that your website navigation is easy to access. It can be your worst and last mistake if there is not a clear navigation path for your visitors. What you can do is to link to your product pages from the home page. Also, ensure that there are relevant landing pages. It will help bots to crawl the website.
Follow the aforementioned tips and see the effectiveness for yourself. Make sure to remain updated about the trending tips to facilitate traffic and for the betterment of your website.