TIPS TO EXPAND YOUR ECOMMERCE BUSINESS 

Shopping online has increased exponentially, especially during the Covid period. And it is continuing to grow as people find it convenient and, in many cases, cheaper (due to deep discounts given by online retailers). Do you already have an established e-commerce business and want to expand it further? You should talk to a reputed e-commerce website development company to redesign your website and make it more attractive. 

In this article, we will explain to you how you can scale up your existing e-commerce website through a well-thought-out strategy. Here you will learn about the pillars that would hold up your future expanded e-commerce business. 

 

6 tips that e-commerce website design companies follow to scale up an e-commerce website 

Here is a list of key steps that you must take in order to scale up your e-commerce business successfully. 

 

A well-thought-out marketing strategy 

There is no benefit in scaling up your existing e-commerce business if your potential customers do not know that it exists. Therefore, it is crucial that you should establish a successful marketing strategy. You can seek the help of your e-commerce website design company in this regard. Most of them have a dedicated marketing team that has experience in improving the visibility of a website through targeted advertising campaigns. 

 

Some of the advertisement strategies that can lead to success include the following:

Paid marketing

Paid marketing, though expensive, gives you quick and measurable results. There are multiple platforms on which you can run your paid marketing campaigns like Google ads, Instagram, and Facebook. If your target audience visits these sites regularly, then paid marketing is one of the best ways to reach new customers and expand your market reach. 

 

SEO 

If you want to improve your brand visibility organically and expand your business, then formulating an effective Search Engine Optimization (SEO) is your best solution. It will help your e-commerce website to get a higher ranking in relevant search results. 

There are numerous SEO strategies and therefore you should talk to an expert from a reputed e-commerce website development company to guide you on which one you should choose to get optimum results. 

 

Retargeting 

It is important to attract new customers to scale up your business. However, you should also try to convert those who have found your store but are yet to take any action. Some customers who have abandoned their cart or just visited your website without making any purchase can be persuaded through email campaigns or social media advertisements to complete their purchase. 

 

Use the social media extensively

An average Internet user spends a lot of time on various social media platforms daily. If you want your e-commerce platform to grow, then you should try to attract this huge mind share. To do this, you must hire the marketing team of your e-commerce website design company. They will help you in telling your brand story in an interesting way on social media platforms like Facebook, Pinterest and Instagram, and others. It will help create awareness about your brand amongst your potential customers, which will ensure greater traffic to your website. 

You should have a better integration of your e-commerce store with these social media platforms so that the potential customers can directly shop for your products without leaving their social media app. 

 

Your website should load fast and be easy to navigate 

You must contact a reputable e-commerce website development company to audit your current website. They should check the loading time, the layout, ease of navigation, and overall security. Such issues can negatively impact the user experience. 

Therefore, the web design company should redesign it to make your e-commerce website fast and easy to navigate. Your website should not only load quickly, but should also have well-designed and attractive product pages, and clear call-to-action buttons. 

 

Highly secure customer service experience 

Customer service should be one of your focus areas when you are trying to scale up your e-commerce business. If you have amazing customer service, then it increases the loyalty of your existing customers and they come back to buy more from your website and recommend it to others. High-quality customer service improves the trust in your brand. Therefore, if you want to prioritize retention, then invest in improving your customer service. 

Ask your e-commerce website design company to include the following features to improve the customer service on your website.